Baptism and Brainwashing in DDB Paris' Chilling Far Cry 5 Trailer

Filmed in the style of a full-length feature, DDB Paris' 'The Baptism' plunges us deep into the world Ubisoft's latest release Far Cry 5.

Directed by Martin de Thurah, the trailer introduces viewers to the mysterious and charismatic prophet Joseph Seed - the main antagonist of the new video game. According to Martin, "Joseph is out of reach, and it touches a very uneasy place for us - a psychopath who is unpredictable. It’s very scary and unsettling."

Set to the hypnotic Vessel track Red Sex, it only takes two minutes and 18 seconds for 'The Baptism' to make you understand Joseph’s power and madness.