barrettSF Parodies Vintage Ad Formats for CBS

In the first brand advertising campaign for CBS Sports HQ, the 24/7 digital sports news network, barrettSF has created a series of digital videos evoking vintage product advertisements.

The four :30 video promotions for CBS Sports HQ’s round-the-clock sports news and highlights coverage offer up modern, sports-centric versions of classic beer, soap, pain reliever and paper towel commercials promising “bold, refreshing, full-bodied sports coverage.”

CBS Sports HQ, which launched in February 2018, delivers live, anchored sports coverage featuring game previews, breakdowns and the day’s top sports storylines around the clock, and is available for free across digital platforms.

“CBS Sports HQ offers the kind of live sports coverage that real sports fans want at their fingertips,” said Jamie Barrett, Executive Creative Director at barrettSF. “We’re all true sports fans, so we were thrilled to be involved in this campaign.”