BBDO NY & Lowe's Helpful Yeti Has Some Useful Winter Hints

Another Yeti spotted in Boston! This one puts sand under a car tire for traction for Lowe's latest Vine.

Created by BBDO New York, the new Vine represents Lowe’s latest use of digital technology and social media to deliver short, topical and relevant content pieces that reinforce its position as a home improvement partner for consumers that “Never Stop Improving. “