Betty Crocker’s Pancake Mix Flips the Morning Routine

VMLY&R, have created the new campaign film to promote Betty Crocker’s pancake mix. Based on the premise: ‘Flip the Morning’ with Betty Crocker pancakes. It was shot by the production house, Good People, with Paul Butterworth as the director.

'Flip the Morning' was conceived by VMLY&R along with the Betty Crocker team, to communicate that the best way to start your day and turn around any mood (the flipping of one’s morning) is by making a Betty Crocker pancake. This was carried forward to the execution of the film as well; because in the film, we see everything flipping. Just like you’d flip a pancake. And with it, turn around a boring morning into an unexpected but delicious breakfast time.