BIGFISH Shows us the Way of the Blade in Shaolin-Style Film for the German Confederation of Craftsmen
The German Crafts Union 'Das Handwerk' has always been strong in their moving image campaigns. Das Handwerk follows a tradition of spots that dared to go one step further - now with the new campaign: The Way of the Master.
In a tribute to Shaolin-film-genre director Daniel Warwick and Heimat Berlin tell the story of the young hair stylist in training who at the end of the film turns into a real master. He represents all 53 chambers of Das Handwerk and the pride young people take in becoming a master of their craft.
The film was shot in Bucharest Romania with BIGFISH's service partner Digital Spirit.
The Way of the Master already won GOLD at the EPICA Award in category Corporate Image TVC in November.
Check out the film below:
