Boomshot Adds Sara Iversen as Head of Partnership And Executive Producer

Bi-coastal production company Boomshot welcomes Sara Iversen as its newest exec. producer/head of partnerships. Sara's career started at renowned advertising agencies like TBWA, Grey, and Lowe, where she served as an account executive on global brands such as General Motors where she helped launch the GMC Yukon, Playtex, and Banana Boat before her passion for the arts and entertainment led her into production.

“What drew me to Boomshot were the people and the work,” says Sara on joining Boomshot. “The team spirit and can-do attitude are shared throughout the company. We all strive to create work we can all be proud of and have fun at the same time. Boomshot’s deep roots in sports and automotive were another perk as well. 

Meredith Weiss, managing director of Boomshot, adds, “It’s awesome to have an athlete on board, considering the work we produce. Sara has finished multiple marathons and coaches lacrosse and field hockey when she isn’t working. She truly lives and breathes our ethos as a company, not only as a fan but as a leader. Sara has a remarkable way of getting people to believe in their innate capabilities and inspiring growth in everyone she works with. There’s no one like her, and we feel very fortunate to have her with us at Boomshot.”

As a leader, Sara fosters individual passions and channels them into the success of the team as a whole. Her insurmountable optimism is a key component of her grit and tenacity as an executive producer. During her tenure as a VP of strategy and business development at Alkemy X, she was instrumental in the product launch of Samsung’s Frame TV, and at Industrial Color she led the production charge on several Amazon device launches, as well as many other initiatives for popular brands like Fenty Beauty, Asics, Puma, Bud Light, Geico, and L’Oreal, to name a few.