Boots No7 Gets Real Woman Talking About Skincare for Future Renew Range

The ad featuring real women launched recently in cinemas and has already seen the Boots website crash under the pressure of traffic from beauty lovers keen to get their hands on the new No7 Future Renew range.

The task was to create something emotional and thought-provoking that laid bare the fact that as we go through life our skin increasingly shows signs of the skin transgressions we’ve made, whether that’s from stress, partying or not using enough sun protection. But those moments are the ones that make us! No7’s new range is all about giving women the opportunity to reverse multiple visible signs of damage, rather than looking back with regrets, which is a complex range of emotions to capture on film.

The brief was also to communicate the science behind the product – how over 15 years of research and development have gone into making the range which, contributed to it being such a hotly anticipated launch.

Nicky Woodhouse commented ‘As a director, I will always advocate for using real women in my work and fight for the opportunity to work unscripted so they can speak their truth about issues that matter to them. This project allowed me to do just that.”

Laura Bonson, head of No7 brand marketing at No7 Beauty Company said, “Nicky – I can’t thank you enough. Your idea brought both the science and emotion to life, two things we’re really proud of as a brand, and it did so in such a wonderful and relatable way. Even now I struggle to watch it without welling up.”

Nicky Woodhouse is an award-winning, multidisciplinary TVC and branded content director with 10+ years of experience producing content for major international brands. 

She is an accomplished Director, self-shooter and offline editor and most enjoys working with real people and capturing the essence of their personality in a relaxed and authentic way.