C41 and K48 Launch Immersive New Campaign for Persol

C41 presents, in collaboration with Persol and K48 production, a new fashion film with particularly engaging and distinctive features. The film is directed by a duo of directors called The Apiary. It is a duo of directors of Australian origins Lily Coates and Gavin Youngs. Working through fashion, design, advertising and the arts, they are acclaimed for their conceptual approach to cinema and for the fanatical eye for details.

The film, which shows the processing of Persol sunglasses, through a particularly engaging music allows the viewer to feel totally immersed in the scene. Sounds of nature, the operation of machinery and tools that rub on surfaces. The amplification of all these acoustic effects makes this fashion film unique. A conceptual but direct approach that intrigues and attracts the viewer.