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Cabify & The Juju Partner to Raise Women's Voices with ‘Talking Streets’

14/03/2023
Advertising Agency
Mexico City, Mexico
76
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Cabify wanted to make visible women's messages of struggle, in places where other things are traditionally communicated

Every year thousands of women take the streets to raise their voices. This #8M (March 8th - International Women’s Day) the streets also raised theirs. Cabify presents: ‘Talking Streets’.

In the surroundings of Plaza de Mayo and the National Congress of Argentina, Cabify set up a corridor with purple billboards, where those attending the 8M march were invited to express their ideas, comments, messages and feelings. Cabify wanted to make visible women's messages of struggle, in places where other things are traditionally communicated.

Under the #TalkingStreets, the content of the billboard went viral through the social networks of Cabify and users.

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