Can a Surfer Pay for Pizza While Riding a Wave? BBDO NY Finds Out

Using its NFL sponsorship, Visa has just kicked off new national TV advertising in support of the recently launched Visa Checkout, the easier way to pay online.

A new television spot debuted this weekend as part of FOX’s NFL broadcast.  The ad, titled “Surfer,” features professional surfer Kolohe Andino demonstrating the ease and simplicity of using Visa Checkout while riding a tube wave. The live-action spot was created by BBDO New York and directed by Doug Liman of Independent Media, and ends with Visa’s new brand positioning, “Everywhere you want to be.”