Canadian Women & Sport Teams up with Lifelong Crush to Advance National Gender Equity

Canadian Women & Sport has selected Lifelong Crush as their creative and strategic agency to develop new brand positioning, advertising strategy, and a national advocacy campaign. The organisation executed a spring RFP seeking to identify the optimal agency partner. 

“Lifelong Crush really understood the challenges and opportunities our brand is facing and has the depth of skills in the team, from strategy, to creative to their client business team, to help us really showcase our impact to the world,” says Allison Sandmeyer-Graves, CEO, Canadian Women & Sport. 

The passion level in our office was off the charts for this opportunity” says Geoff Gingerich, SVP strategy at Lifelong Crush. “Canadian Women & Sport has been the prevailing authority in women’s sport in Canada for over four decades. Their results to date and boldness about the future really inspires our team”. 

As the leading voice and advocate for girls and women in sport, Canadian Women & Sport works with leaders and organisations across Canada to build better sport from playground to podium to professional. As the only national non-profit working to transform the sport system for girls and women, Canadian Women & Sport drives change through ground breaking research and insights, evidence-based gender equity programs​ for sport leaders and organisations, collaboration with partners at every level of sport, and compelling thought-leadership.

In 2020, the organisation launched a full re-brand into market and looks to continue their strong momentum. “We are motivated to make the greatest impact possible. We are demanding the spotlight for women’s sport, at all levels, and ensuring that meaningful steps are taken to close the gender gap”. says Allison. 

For Lifelong Crush this win is the latest of several including, Kicking Horse Coffee, OK Tire, New Economy Canada and NBCUniversal’s Hayu.