Charity Football Aid Appoints Cubo to Develop New Brand Identity

Leading creative agency Cubo has been appointed by Football Aid to develop a new brand identity for the football charity’s new Pitch Day Event Management Service.

Football Aid, which has more than 15 years of experience delivering authentic match-day events, aims to leverage their expertise by offering an extended Pitch Day Event Management service to football clubs and their corporate sponsors. The service will include organising the ultimate pitch day for sponsors’ key stakeholders, staff and consumer promotions.

Cubo will develop business presentation materials that communicate the unrivalled service they provide - delivering the full match experience rather than just access to the pitch – and also the value and benefit this brings to football clubs, sponsors and ultimately, charity.

Joe Rolls, Group Account Director at Cubo, says: “We are an agency full of people who are passionate about their sports – this helps us to understand the real football fan’s world, and therefore what makes Football Aid’s Pitch Day Event Management Service such an important and unique offering; allowing people to live their dreams by playing on the hallowed turf of their beloved club, alongside ex-professional football legends such as Terry Butcher, Denis Irwin, Gary Mabbutt, Alan Kennedy and Chris Waddle.”

David Dale, Chief Executive Offer at Football Aid, says: “For over a decade, Football Aid has been providing an authentic, exciting and professional football experience to football fans. With our Pitch Day Event Management service, we can provide an experience in a class of its own for sponsors’ stakeholders and consumers. Cubo’s strategic input helped us realise our potential which will go towards raising more money for the charities we support.”