Chrome Productions Highlights the Value of BBC TV Licensing

The team at Chrome are excited to announce the release of their recent social campaign - in collaboration with the wonderful agency Rapp - is now live! 

From captivating dramas, to side-splitting comedies that leave you in stitches, the BBC delivers a vast range of genres that cater to every taste. This campaign brings these genres to life in a fun and engaging way, reminding you of the incredible variety available at your fingertips.

The aim of the four part mini-series was to remind viewers of the amazing content the BBC brings into their lives and the importance of paying your TV license.

Chrome covered four genres: cooking, drama, sport, and talent shows. In each spot, a lead character sits down after a hard day at work and starts flicking through the channels until they find a genre that sparks their interest. Once they select a particular genre, the scene, their wardrobe, and any supporting cast are transformed into a heightened sense of reality matching their selected show. The team found they were really fun to make!

Chrome would like to say a huge thanks to the talented crew and wonderful clients at Rapp and the BBC for trusting the team to bring these to life.