Cleveland Clinic Steps into the Virtual World with Roblox Experience

MRM Detroit has launched its latest Roblox experience for Cleveland Clinic. It’s Cleveland Clinic's first foray into the virtual world, and MRM Detroit is happy to be a part of it.

Designed by MRM Detroit and especially for Cleveland Clinic, the Roblox experience provides a dynamic virtual space for wellness, healing, and selfcare. The experience is a first-of-its-kind integration with Roblox, and it coincides with Mental Health Awareness month.

The curated experience includes guided breathing work and meditation; a walk on the Affirmation trail; and an art therapy tour, which cleverly incorporates real art from Cleveland Clinic’s renowned art collection with works such as 'Style Variation 2' from Derrick Adams and 'Fly Girl with Four Orbs' by James Richmond Edwards. Over 70 million people log on to Roblox every day. 

This project is a fitting for MRM, a modern relationship marketing agency that aims to deliver at the intersection of business, culture, and technology. The new work also highlights a developing Business to Avatar (B2A) channel for marketers, as Cleveland Clinic expands its real-world relationships with people – now even in the virtual world.

Jeff Cruz, chief creative officer, MRM Detroit said, “We’ve spent many years working with Cleveland Clinic and understand their mission that everyone deserves world class care. This was an opportunity to bridge technology, in this case Roblox, with human connection in a way that could truly have an impact on improving lives.”