Comedian and Actor Brad Williams Appoints Segal Licensing as Global Licensing Agent

Acclaimed comedian/actor Brad Williams has announced the appointment of Segal Licensing as his exclusive global licensing agent. This strategic partnership aims to expand Brad’s brand presence across various platforms, leveraging his unique voice and comedic style to engage new audiences. 

Known for his stand-up specials, podcast, unique acting roles, and vibrant social media presence, Brad has established himself as a leading figure in the world-wide comedy scene. With this new collaboration, Segal Licensing will focus on developing and promoting a diverse range of licensed merchandise, events, and partnerships that reflect Brad’s comedic essence and resonate with fans. 

“I’m excited to team up with Segal Licensing,” said Brad. “Their expertise in brand development and commitment to creativity align perfectly with my vision for expanding my reach to a higher level. Together, I am confident that they will bring my point of view to life in ways that entertain and connect with audiences across the world.” 

Segal Licensing, a prominent player in the licensing industry, specialises in brand management and development across various sectors. Their proven track record in cultivating successful licensing partnerships positions them as the ideal agent for Brad. 

"The time has come to elevate comedians like Brad into the Licensing arena, maximising the value of his IP and capitalising on the visibility that Licensing can bring to a performer of his extraordinary calibre, “said Stuart Pollock, president of Segal Licensing. “Since covid-19, our entertainment choices have evolved, with live performances like music and comedy increasingly taking centre stage over movies and TV shows. Brad is not only a talented comedian but also a brand with immense potential that we will help bring to life.” 

This partnership, brokered by Brad’s long-time manager Barry Katz, marks a significant step in Brad’s journey to enhance his brand and connect with fans in North America and Canada. With a robust licensing strategy in place, Brad and Segal Licensing are poised to introduce an array of products and collaborations that celebrate the spirit of comedy. 

For more information on Brad Williams and his licensing initiatives, visit here.

Segal Licensing, a division of FCB Canada, is a prominent licensing agency. The company specialises in building licensing programs that help brands expand their reach and create meaningful consumer experiences through licensed products and collaborations.