CORD and Santander Continue to Prosper in New Campaign

CORD has continued its relationship with Santander, working closely with WCRS to find the soundtrack to Santander’s new "Prosperity" campaign.

Joining early in the creative process CORD extensively explored both composition and existing music to find a track that would compliment the sense of energy and joy created by the visuals.

The final choice "Cold Cold Man" by Saint Motel (sourced and licensed by CORD) really achieves this and was the standout for both client and agency. It also sees a continued use of the SPF audio branding created by CORD in 2014.

You can check out the new spot below: