Cornetto's Romantic Sky Tweets

When it comes to PDAs (public displays of affection), most people limit themselves to a quick smooch or a bit a soppy hand-holding. But Lola Lowe Madrid is set to take romantic gestures to a whole new level with the new campaign for Cornetto. They're taking to the skies with the Cornetto Love Plane, an event that allows lovers to declare their love in front of everyone on the beaches of the Costa del Sol in Spain.

“With the Cornetto Love Plane, Lola has given an incredible opportunity for those brave teens to have fun demonstrating their love in front of the whole world” said Alberto Di Leo, Vice-President of Cornetto Worldwide at Unilever.

Using the hashtag #cornettoskytweets, people declared their love in front of their friends and everyone on the beaches.

And the response has been enough to quicken the heart of any romantic adlander. Among the many tweets, there was a marriage proposal that took everyone by surprise and after a tense wait it was accepted.

Over 1,000 tweets using the hashtag were used and the whole experience was followed by millions of fans across Cornetto´s Facebook and Instagram feeds almost 6 million times. The plan is to take the idea multi-country in 2014.

“This is the type of event that brands have to do more often. Something that brings its consumers close in a surprising, fun and useful way.” said Pancho Cassis, Global Creative Director of Cornetto at Lola.