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CP+B Boulder's Hilarious Spot for Fruit of the Loom Challenges Stereotypes about Toughness

17/03/2017
Advertising Agency
New York, USA
165
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The spot for Fruit of the Loom's 'EverSoft Tee' shows how a 'strong' shirt can show off your soft side
According to Fruit of the Loom, wearing a really soft tee does not mean you, yourself are a softie. But just in case you need proof, they found a guy willing to put that theory to the test through a series of arduous demonstrations that include riding a grizzly and shaving with a hatchet. Is he overcompensating just a tad? Probably, but that’s what makes it so interesting.

 


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