CP+B & Fruit of the Loom Lay Down the Rules of Gifting Underwear

CP+B has launched a new Holiday campaign for Fruit of the Loom based on the traditional, yet often awkward ritual of giving the gift of underwear. 

Underwear as a gift is intimate, given only by those who love you. Underwear for the holidays is a tradition, a family ritual. When you give underwear to someone, it’s almost like saying: “Hey, I’m thinking about you in your underwear.” So this holiday season Fruit of the Loom is going to guide people on whom they should and shouldn’t give underwear to.