Crossmedia Appoints Jess Lewis as First Chief Technology Officer

Global independent media agency, Crossmedia, has brought on sought-after technologist, Jess Lewis, as its first chief technology officer, underscoring the agency’s ambitious vision for technology and commitment to innovative solutions. In this new role, Jess will focus on automating and optimising Crossmedia’s current systems and workflows, as well as integrating new technology and innovative products into the agency’s current offering to bring added value to clients and partners.

Jess brings a wealth of experience to Crossmedia, having held prominent positions at agencies, media companies and in-house on the brand side throughout her career. She joins Crossmedia from Dentsu International, where she served as global head of product management, solutions. Prior to that, Jess was lead solutions engineer at Adobe; VP of technology, digital asset, data & audience solutions at iCrossing; head of product technology, asset management & distribution DTC at Disney.

“I am thrilled to join Crossmedia as its first CTO, helping the agency scale with soul. So many of the technology conversations our industry is having right now are missing that human element and I found kindred spirits in the team here with their approach to innovation,” Jess said. “This role presents a unique opportunity to drive innovation and redefine the media landscape to deliver unparalleled value to our clients and the industry at large. I look forward to leading our data, workflow, and AI initiatives from a perspective of thoughtful and human-powered technology, pushing the boundaries of what's possible.”

With Jess’ appointment, Crossmedia is poised to enhance and automate its media workflow, ensuring operational excellence and delivering superior results for clients. Her extensive experience and visionary leadership will be pivotal in scaling Crossmedia's technological capabilities while maintaining a human-centric approach.

“Jess is a critical hire for us as we look at our ambitions for this year and beyond,” said Crossmedia CEO, Kamran Asghar. “Her leadership and experience will be pivotal as we continue scaling our capabilities and streamlining processes, leveraging and integrating the latest technology in all that we do. We’ve been shaking things up in the media space for decades and have no plans to stop now.”

Recognised with multiple awards at Adobe for leadership in product innovation and solutions engineering, Jess is also a mentor for Girls Who Code and Women Who Code, supporting the next generation of women in technology.