'Dancing On My Own' Is Reimagined in Powerful Bank of New Zealand Ad

Park Pictures' Nathan Price directed a powerful spot for the Bank of New Zealand, produced by his New Zealand based production company, Ruskin.

The 90-second spot follows a teenage boy in rural New Zealand who loves dancing. His story of isolation is set to a stripped-back cover of Robyn’s song, 'Dancing On My Own.' At the ad’s reveal we see that while isolated in a place where dance instruction might be hard to come by, he’s connected through an online dance school.

Nathan’s other recent work includes: Bank of New Zealand 'Dancer'

Nathan is currently in post production on the feature documentary The Subtle Art of Not Giving a F*ck, shot earlier this year. An adaptation of the international bestseller of the same name, the film examines society’s obsessions with the pursuit of happiness.