DDB Singapore Celebrates McDelivery Day by Turning Late Nights into Iconic Favourites

In celebration of McDelivery Day, DDB Singapore, together with Paris-based creative artist Anne-Laure Maison, took inspiration from the ubiquitous symbol of a late night — the lit window — and turned it into its own array of iconic offerings. 

 

“We’ve all been up late for a myriad of reasons. And no matter how late you’re up, McDelivery Singapore wants you to know that it’ll be right there with you,” said Chris Chiu, DDB’s group chief creative officer. 

 

The McDelivery Day celebrations are from 8th to 11th of April and will feature special offers on its Happy Sharing Boxes. The campaign is running across OOH island-wide, and will also feature print insertions, social posts, as well as an online film.