Diamond View President Jeffrey McKown Makes Inaugural Tampa Titan 100 List

President of the full-service, Emmy Award-winning creative video agency Diamond View, is a 2024 Tampa Titan 100. The Titan 100 program recognizes Tampa’s Top 100 CEOs and C-level executives, among the area’s most accomplished business leaders in their industry using criteria that include demonstrating exceptional leadership, vision, and passion. 

Jeff joined Diamond View in 2015 as general manager with a mission to leverage the company's video expertise for positive impact and to help each employee realize their creative potential. During his tenure as president and general manager, he led the studio to deliver top-tier, award-winning production and post-production services for branded content and television.

During his tenure, the company scaled to a multi-million dollar entity, moved to its current abode in North Tampa’s Innovative District and expanded its expertise to include virtual production with the launch of Vū: a 30,000-square-foot virtual production studio home to one of the world’s largest LED volumetric stages. Vū features extended reality (XR) technology, popularised by Lucasfilm in the Star Wars Disney+ series 'The Mandalorian', and advanced in-panel camera tracking and motion control robotics. Using the studio to amplify its high-quality video content, Diamond View continued its legacy of award wins, most recently earning its fifth Emmy Award in the Sports Story - Short Form Content category for the NASCAR campaign “The Greatest Finish”. They had already become the first studio of its kind in Tampa Bay to receive an Emmy. Other trophies and honors on their shelf include ADDY Awards, Clio Awards, and Best of Small Business Awards, among others.

“The Titan 100 are visionary leaders that inspire the Tampa business community. These leaders have built a distinguished reputation that is unrivaled and preeminent in their field. We are humbled to recognize the Titan 100 for their efforts to shape the future of the Tampa business community,” says Jaime Zawmon, president of Titan CEO.

Notes Jeffrey, “I left a secure job to join a startup because I was drawn to the dynamic environment where innovation and creativity thrive. The startup today has blossomed into Diamond View, an incredible company with a team that shares a powerful vision for growth. I’m honored to join other leaders in the inaugural Tampa Titan 100 and can’t wait to share what Diamond View has to offer the Bay.”

Since 2007, Diamond View has been recognized as a leader in story-driven video production and is on a mission to use video as a force for good, connecting brands and communities alike. Diamond View also specializes in virtual production and utilizes one of the largest LED volumes in the world.