Doe-Anderson Gets Passionate about Plumbers

Valentine’s Day is no longer just about your significant other.  It’s about showing the critical people in your life just how much you care. The unsung heroes if you will.

With this in mind, Doe-Anderson launches its latest creative social posts to celebrate Valentine’s Day and remind lovebirds everywhere it’s sweet to show a little love for Roto-Rooter plumbers and keep them in your heart.

"Fixing a plumbing problem is always going to be a grudge purchase," noted Miles Harvey, VP group creative director at Doe-Anderson. "So a big part of our Roto-Rooter social strategy is to inject some pleasure into people's relationship with the brand -- especially by tapping into beloved cultural moments in clever ways. Valentine's Day is the perfect opportunity for that kind of brand-building. Because it's all about love. And if there's one thing people don't love, it's calling a plumber."

Doe-Anderson was named social media AOR for Roto Rooter last year. Roto-Rooter Plumbing & Water Cleanup is a national, Cincinnati-based company providing plumbing repair, sewer & drain services, and water damage cleanup services to residential and commercial customers.

Described as the oldest indie agency and 100% employee owned, Doe-Anderson totals 130 people across two offices in Louisville and Columbus. The agency is a member of the Advertising and Marketing International Network (AMIN), and of the American Association of Advertising Agencies(4A's).