Energy Drink CELSIUS Announces Global F1 Partnership with Charles Leclerc

Today, CELSIUS announced a global partnership with one of the most prominent figures in motorsport: Formula 1 driver, Charles Leclerc. The breaking news is already making international headlines (and sending Instagram into a frenzy), coming on the heels of the brand’s recently announced multi-year, global partnership with Scuderia Ferrari HP.

“I’m thrilled to partner with CELSIUS,” shares Leclerc. “As an athlete, I’m always looking for ways to stay energized, and CELSIUS has been a great fit for me.”

Leclerc is an equally great fit for Celsius, embodying the spirit of performance and excellence that CELSIUS champions. With his dynamic energy and commitment to peak performance, Leclerc is a welcome addition to the brand’s existing roster of fiercely talented athletes. 

Fans can expect the exciting new partnership to include a range of collaborative marketing campaigns, event appearances, retail programs, engaging social media initiatives, interactive consumer experiences and more, inspiring individuals to live an active lifestyle and unlock their full potential. Having “been a fan of the product for quite some time now,” Leclerc notes he’s “looking forward to representing the brand on and off the track.”