ENVY Provides Smarty Pants Post For Debut 'Dry Like Me' TV Spot

Dry Like Me has launched its debut TV campaign ‘Little Miss Smarty Pants’ to promote the brand’s toilet training pads.

The entertaining spot was devised by creative agency Connect and directed by Karen Cunningham through Pop Up Films. The grade, online and audio were all completed at ENVY.

Who better to teach a classroom full of toddlers about potty-training than a five-year-old?  Declaring that it’s time to say no to nappies, the infant teacher attempts to educate the class of toddlers about the benefits of Dry Like Me toilet training pads but, unsurprisingly, her young students struggle to pay attention.

Vicki Matich, Colourist at ENVY, says: “The brief was to keep the scene very natural looking, so most of the work was in keying the backgrounds to make the colours vibrant. I also concentrated on the children's skin tones, adding a bit more of a cherubic look with more dimension and colour.”