Escape the Horrors of Cable Internet in Bell's Pure Fibre Super Bowl Spot

Bell’s new TV campaign will premier this Sunday during Super Bowl LVII. The national TV ad highlights Bell’s pure fibre Internet, the world’s fastest Internet technology.    

The spot follows a family as they enter their new vacation rental home, only to find out they need to escape the horror of cable Internet.   

With Bell gigabit speeds beating cable every time, the spot highlights how now’s the time to switch to Bell because once you’ve experienced Bell pure fibre Internet, anything else is terrifying.   

This is the first time Bell has premiered a TV ad during the Super Bowl, which will be aired exclusively on CTV and TSN in Canada. Following the premiere on Sunday, Canadians can catch the ad on TV and in select Cineplex VIP Cinemas in Toronto and Montreal starting next week.