F1 Driver Daniel Ricciardo’s New Drop Has Just Dropped in St Hugo Wines Spot

Australian Formula 1 driver Daniel Ricciardo teams up with Manchester based Anattic once more to announce the release of the DR3 2.0, along with a special edition shoey-shaped Ricciardo Decanter. 

Australian winery St Hugo, Pernod Ricard and creative agency Emotive developed a charming and charismatic script and tasked Anattic with producing and delivering the content for the second time. Manchester founded Anattic has worked with the global superstar and performance athlete on a number of projects due to their natural, friendly and personable approach on set and their reputation of delivering high end video content for worldwide clients. 

In response to the COVID pandemic, Anattic offered live-streamed shoots to clients who can be on the other side of the world. Opening the possibility of delivering more content in the while clients dial in and feedback on productions from various locations.

Says Anattic’s head of production Matt Page: “It feels like we’ve created this finely tuned machine. Being able to livestream our production as it happens back to the agency & client in NSW Australia, gain instant feedback and approval on shots from the creatives and host Daniel Ricciardo for the 8th time - awesome.”