FCB&FiRe Spain Picks Up First Grand Prix at El Ojo de Iberoamérica

'An Unrepeatable Photograph?' the FCB&FiRe Spain campaign in which Trapa Chocolates confronted the palm oil lobby, has just been awarded with Grand Prix at the prestigious El Ojo de Iberoamérica awards, held in Buenos Aires in the 'Producción impresa' (Print production) category, alongside three golds (non-conventional print, best photography and sustainability), three silver (Innovative use of print in media, corporate image PR and Social Responsibility PR) and one bronze (video content).

The campaign “combines press, public relations and content, with powerful element of activism, and represents what we do in the agency: we don’t think about traditional media, we think about brave and liquid ideas that matter to people and, then, the specific media comes up” - according to FCB&FiRe Spain CCO, Jesús Revuelta.

'An Unrepeatable photograph?' is enjoying a successful run at all the international creativity festivals where it has been presented. So far it has won the Press Print Grand Prix at El Sol - also the first Grand Prix in the history of the Spanish agency - in addition to a total of 7 ‘soles’ in public relations, branded content, press, and use of media. A Lion for the "innovative use of print and publishing" at Cannes Lions; gold for best brand content at Inspirational IAB; two golds for best branded content and best print execution at the Best Awards food awards; as well as a metal in the "Ideas" category at the CdeC.

This is an outstanding record of accomplishment for the first campaign presented to festivals by the recent alliance of FCB&FiRe in Spain, which focuses on the intersection between advertising and entertainment, keeping creativity at its core.