FCBNewlink's Lourdes Sánchez Recognised in Merca 2.0 Magazine’s 85th Edition of Marketing Women

FCBNewlink's head of reputation officer, marketing and digital lead Lourdes Sánchez has been named one of the most influential women in Merca 2.0 magazine's 85th edition of Marketing Women. With over 30 years of experience, Lulú has transformed brand strategies, inspired new generations, and broken barriers to build a more creative and inclusive future.

Eric Descombes, CEO of FCBNewlink, shared: “From the moment I met Lulú, I recognised her progressive vision and immense potential. Today, she is an exceptional professional who truly deserves this significant recognition.”

Lulú expressed her gratitude, saying, “I want to thank Merca 2.0 for being part of my journey, from my early days in the creative field to my transition into public relations. This recognition fills me with pride as it highlights the role of women in marketing, our stories, achievements, and the challenges we face in an ever-evolving industry.”

She added, “My passion has always been ideas, which I believe are the most valuable asset for any brand, but they must always be backed by solid strategy and flawless execution.”

Lulú also extended her appreciation to Eric Descombes, saying: “My deepest thanks to Eric, whose leadership constantly pushes us to go further, to become visionary leaders and top professionals, while always maintaining an innovative outlook toward the future of marketing, with a focus on creativity, innovation, and data-driven insights.”