Forsman & Bodenfors Encourages Safety & Style with IF Insurance Spot

When it gets dark, more people become victims of road accidents. But despite that a reflective vest halves the risk of accidents, the forgetfulness and vanity of many of us means we leave home without it. 

In an effort to encourage more visibility in the dark, IF insurance in collaboration with the fashion label BACK has developed a reflective collection of outerwear and accessories.

Forsman & Bodenfors created the campaign, with Folke Film producing the film directed by Laerke Herthoni.