Foxy Bingo Campaign Brings the Party to a Launderette

Foxy Bingo are today launching a new multi-channel campaign where Foxy Bingo brings the party to an unsuspecting Launderette.

Building on the ‘Get Your Fox On’ creative platform which was launched in 2022 with the brand’s bringing the party to a Salon and its clientele, the second campaign sees the ‘BoomFox’ do the same to a Launderette.

Launching with a hero film shot by Noah Harris of Agile films, we see the ‘BoomFox’ turn on and it brings the world around it to life. 

As soon as the track hits, the whole space bursts into a Foxy pallet of orange and purple, the clothes put in to wash transform and the clientele start to party. At the end of the hero film is a playful wink to another famous ad shot in a laundrette.

Building on the launch campaign which was backed by ‘Menergy’, the Launderette is brought to life by the track ‘Do You Wanna Funk?’, another iconic disco track by the same artist, Patrick Cowley.

The hero brand film will be supported by a series of product films and a new responsible gambling film. The campaign will run across VOD and Connected TVs (CTV), as well as across digital, social and audio channels.

Foxy Bingo’s media agency the7stars developed the media strategy to maximise the campaign’s reach and impact through positioning the brand as the antidote to boredom. 

The multi-channel campaign will show up during mundane, everyday moments when consumers are going through the motions on autopilot. Whether it's disrupting thumb-scrolling on newsfeeds, or through targeting specific boredom related search terms, the7stars have planned head-lifting media moments to engage and entertain by bringing the party to our consumers wherever they are.

Sara Jolly, head of brand Gala Bingo and Foxy Bingo, said, “There has never been a launderette quite as Foxy as this one.”

Note Bunting, executive creative director of neverland said, “It's not every day you get to bring the party to so many places. This was as fun to make as it is to watch.“

Lashantay Richards, strategist at the7stars said, “Our goal was to give people a reason to break their routine and engage with the campaign. But to truly be an antidote to boredom, we needed to think like a true entertainer, elevating Foxy's personality by turning up in unexpected moments with attention-grabbing tactics that amplify the brand's role in everyday life."