Gatorade's World Cup Film Honours Lionel Messi's Legendary Career

Isla + Gatorade presents, '#Leogacy', its new global campaign with Leo Messi as a protagonist.

In the context of 2022’s most relevant sports event, Gatorade invites us to ponder on everything Leo has left to football lovers in each game, but makes no part in any cold sports statistics.

Isla and Landia are talking about his legacy.

One full of values and learnings, written by Leo Messi both inside and outside the football pitch. And that inspire countless lives around the world, who reflect themselves in this campaign that pays tribute to the greatest player of all times. 

A legacy Gatorade invites us to be part of, sharing on social media the testimony of whatever it is that Leo left to us along his career with a mantra that today becomes the hashtag #Leogacy.

With integral creativity of ISLA Agency, Gatorade launches the new international campaign which will air on digital platforms.

The production of the whole campaign was led by Landia Mexico and directed by Maxi Blanco and Rocío Gastaldi.

“With this integral campaign we wanted to bring out Messi’s true legacy, which goes beyond performance. To bring light to that part that transcends records and statistics. And to prove how all the emotions that he generates on people are as strong as his goals on football matches. Through a legacy of which Gatorade is an important part of” comments Rodrigo Grau and Ariel Serkin from the agency.