GSD&M Takes Avocados Out of This World for Latest Sci-Fi Super Bowl Ad

GSD&M has launched an out-of-this-world Super Bowl spot for Avocados From Mexico. The spot is stationed on an interplanetary museum, where an alien tour guide leads a bunch of other aliens through an exhibit about Earth. The tour highlights the most unique Earthly possessions that would amaze beings far and wide. These possessions, found by the aliens themselves (and often misinterpreted), include a number of pop-culture treasure troves like the always in-season avocado.

The star treasure from Earth is the kidnapped Scott Baio. Charles in Charge himself is anxious to get home, which is where AFM’s #AvosInSpace social campaign comes in. At AvosInSpace.com, viewers can tweet to win prizes and upload their own exhibit to free Scott.