Halal Signs Director Salomon Ligthelm

HALAL announces the signing of director Salomon Ligthelm. With a distinctive visual style, his textural and experimental work finds new ways of exploring visual storytelling. After years of being Vimeo’s darling, his commercial film career – including award-winning campaigns for the likes of Audi, S7, Puma and Valvoline – have garnered recognition across the world at Cannes Lions, UKMVAs and Ciclope to mention some. 

On the back of the director’s first joint piece of work with HALAL, a global adidas campaign that launched late 2019, he now joins the production company’s roster for representation in the Netherlands. 

Salomon Ligthelm, director, HALAL, comments: "It’s always an incredible experience working with people who have their ear to the ground as to what is happening in music, film, art and fashion in their own local contexts. HALAL is a place that seems to have the resonant frequency of young Amsterdam, fully immersed in what is going on above, on and below the surface of that city, and it’s super exciting working with them in that market.”

adidas Ultraboost 20

Drawing parallels with the construction of a space shuttle in which every part has a unique purpose, each element in the adidas Ultraboost 20 has been maximised for a specific performance-driven function, allowing athletes to elevate their performance to new heights. The new model, marking adidas’ partnership with ISS US National Lab, arrives with a commanding spot directed by Salomon Ligthelm.

Find Salomon's reel here.