Hanson Dodge Awarded New Assignments from Existing Clients

Continuing its new business momentum, Milwaukee-based Hanson Dodge (HD) has added new assignments from two current clients:

Potawatomi Ventures has awarded strategic, digital and creative work for its fireside MARKET retail enterprise to Hanson Dodge. fireside MARKET is Potawatami’s food-forward, modern market intended to become a gateway to the community by providing frictionless, technology-driven offerings and made-to-order high quality food. The decision was made without a review and was based on the agency’s successful performance handling the launch of the company’s new brand identity earlier this year.

In addition, the Utah Office of Tourism has retained the digital services of Hanson Dodge following a mandatory review. HD has been named UOT’s digital agency partner for the next five years. The assignment builds on the agency’s award-winning digital work for VisitUtah, which included being named Best Travel Website by ESTO (Educational Seminar for Tourism Organisations) – the definitive association in travel and leisure. The site drove double-digit increases in hotel booking revenues and web traffic. More recently, the agency created UOT’s 'Welcome to Winter' interactive digital experience.

“Being awarded additional business from an existing client is the greatest compliment an agency can receive because these clients get to view you in action every day, warts and all,” said agency president Stacie Boney. “There are no beauty pageants here.” She added, “We look forward to continuing our efforts to help the good people and brands we are proud to call our friends make the next great leap.”

Work for the Utah Office of Tourism begins immediately. Advertising to support fireside MARKET will debut next year.

These additional assignments build on HD’s 2024 new business success which also includes winning responsibilities for Ruffwear Performance Gear for Dogs in North America and being named first-ever creative agency partner for JOJO’s Chocolate.