Health Insurance Fund Helan Shoulders the Care in Touching Spot

For Helan, the independent health insurance fund, CZAR produced this beautiful campaign film directed by Joe Vanhoutteghem and FamousGrey about taking care of each other. The beautiful message "They rely on you. You can rely on us." is conveyed in a literal way.

A father carries his daughter to school on his shoulders. At first glance, this doesn't seem unusual, but when he returns home, we see that his partner is also carrying an elderly man on her shoulders. The father also takes his son to basketball practice on his shoulders, requiring a car with an open sunroof for this purpose. 

The film moves from one situation to another, showing the father and mother carrying their children, relatives, and bosses on their shoulders. They rely on their strength. But who takes care of them? While you are there every day for those who need you, Helan is there for you. In every phase of your life.