Heineken’s Pub Museums Achieves Gold and Silver at 2024 Cannes Lions

With three nights of awards remaining, Heineken has already achieved four Cannes Lions awards for outstanding creativity. The campaign was created by Publicis Dublin, LePub Milan and Thinkhouse.

Pub Museums was designed to celebrate and protect some of Ireland’s most historic pubs, including the oldest pub in the world; using the latest technology to transform them into museums.  

• GOLD – OUTDOOR, INNOVATION
• SILVER – OUTDOOR, AMBIENT & EXPERIENTIAL
• SILVER – AUDIO & RADIO, SINGLE MARKET CAMPAIGN
• SILVER - PUBLIC RELATIONS, USE OF TECHNOLOGY

Pub Museums has also been shortlisted in a further seven remaining categories, including a TITANIUM CANNES LION, an accolade reserved for work that ‘breaks new ground in branded communications with provocative, boundary-busting, envy-inspiring work that marks a new direction for the industry and moves it forward.’ 

Check out Pub Museums at Sean’s Bar (Athlone), Toners (Dublin) and Mother Macs (Limerick).