High Five: Insight-Driven Storytelling
As a big fan of insight-driven storytelling, I couldn't help but select five examples from last year, each of which beautifully demonstrates how brands can share insights into their products, services, audiences, and / or the world at large in an engaging, inclusive and charming way...
IKEA - 'Proudly Second Best'
Agency: DAVID Madrid x INGO Hamburg
Production: Sal Gorda
Director: Michelle Cassis
Post: Full Fiction
This insightful and charming spot shows the reality of many families. Such a ballsy move from IKEA to position themselves as 'second best', speaking to the brand’s humility and strength, brought to life by excellent creative from DAVID Madrid and INGO Hamburg.
This insightful and charming spot shows the reality of many families. Such a ballsy move from IKEA to position themselves as 'second best', speaking to the brand’s humility and strength, brought to life by excellent creative from DAVID Madrid and INGO Hamburg.
Apple Accessibility - 'The Greatest'
Agency: In-house at Apple
Production: Somesuch x Co UK
Director: Kim Gehrig
Apple’s 'The Greatest' raises awareness and gives the viewer an authentic picture of the reality of many disabled people steering their lives with help of technology.
Levi’s - 'The Greatest Story Ever Worn'
Agency: Droga5 New York
Production: Epoch
Director: Martin de Thurah x Melina Matsoukas
Post: Blacksmith x Company 3
A tribute to the world’s most famous pair of jeans and to foolish decisions, this is a story of 150 years of stories from a brand.
Heinz - 'A.I. Ketchup'
Agency: Rethink
A clever comment from an iconic brand on what is about to change our entire world - so on point.
Samsung - 'Rear Window'
Agency: Leo Burnett
Production: Zauberberg Productions
Director: Dorian & Daniel
Post: The Mill Berlin
The absolute cutest spot of last year. Love knows no boundaries!
