Hostess Drops Joy Across America to Spark Carefree Summer Moments
Hostess has launched a new campaign that connects the brand with consumers in a new way. Anyone with 'Joy' as a whole or part of their name is invited to enter for a chance to receive Hostess Joy Drops, a delivery of the brand’s iconic snacks and fun toys and games for the summer that will be, in some cases, literally dropped from the sky through a partnership with DroneUp, America’s leading autonomous drone delivery company.
The campaign aims to provide consumers with more joy-filled moments this summer. In order to connect with consumers in this new way, Hostess is targeting them through influencer content, such as this post on Instagram and this post on TikTok, as well as content on Hostess’s social channels, like this post. All nominations must be made on the official Hostess Joy Drops webpage through July 2nd.
“We believe in helping families elevate small moments of joy and togetherness in everyday life to create connections, and our snacks reinforce that,” said vice president, marketing, sweet baked snacks, Chris Balach at The J.M. Smucker Co. “We are excited to further inspire carefree joy among families this summer in an innovative way, by literally dropping joy.”
“At DroneUp, we’ve been working with industry leaders in retail and restaurants for the past few years, making drone delivery and convenience a reality for customers,” said Greg James, vice president, business development at DroneUp. “This summer, we’re thrilled to collaborate with Hostess, bringing our innovative drone technology to their delicious snacks. Together, we’ll deliver joy, ensuring guaranteed smiles - faster than ever before.”
