How BBDO Chile Created a 'Social Orgasm' for Sex Shop Japi Jane

Japi Jane is the number one sex shop in Chile. It promotes a funny and healthy sexuality for everyone. But unfortunately studies show that only 25% of men lead women to orgasm during intercourse.

JapiJane wanted to change that. So creative agency Digital Lab / BBDO Chile created a live interactive experiment to demonstrate that sexual toys can be shared with a sexual partner, and in this particular case with all of those using the hashtag #JapiSex.

#JapiSex: The first ever social orgasm from BBDO Chile on Vimeo.