IAMS for Life Caravan Returns to Promote Overall Pet Health

The IAMS™ brand, proudly part of the Mars family of brands, provided pet parents with access to expert advice, wellness resources and fun giveaways. As a brand that goes further to help keep pets happy and healthy for life, IAMS believes routine care including regular vet visits, proper diet and exercise, and regular grooming, is key to the overall well-being of cats and dogs. To continue supporting pet parents, the IAMS For Life Caravan returned, stopping at more locations across Ontario, and bringing back some of the most impactful services while adding new ones to help ensure the health needs of pets are continuously met.

"IAMS goes beyond nutrition and puts health at the heart of everything it does, which is why we're delighted to expand the IAMS For Life Caravan this year," said Animesh Kumar, marketing director, Mars Petcare Canada. "We are not only increasing the number of locations from six in 2023 to 26 this year, but also introducing pet experts at all of our weekend stops, which helps our overall goal of providing more Canadians with valuable resources that will help them take the best care of their pets."

The IAMS For Life Caravan introduced IAMS PetTalks: dog and cat experts spoke live at weekend festival events on a wide range of topics related to overall pet behaviour and wellbeing. Pet parents got to see PetTalks recorded at the Caravan and then had a chance to speak directly with the expert afterwards. Pet experts on the tour include:

• Melissa Millett, Pet & Unique Tricks Training, at Spring into Summer in Kingston on May 18, and The Bentway in Toronto on June 8
• Tess Morgan, Pet Separation & Anxiety Specialist, at Storybook Gardens in London on June 15, and Wienerfest in Woodstock on June 23
• Deena Cooper, Animal Behaviour Specialist, at Wienerfest in Woodstock on June 22-23

After the end of the tour, all IAMS PetTalks sessions are now on Spotify, in episodes that are the perfect length to listen to while walking your dog.

The IAMS For Life Caravan was on tour from May 18 to June 24, visiting multiple locations across Southern Ontario. A licensed groomer was available at every stop, providing complimentary 30-minute grooming sessions complete with ear cleanings, nail clippings, a brush out, and paw pad shaving for dogs and cats. Grooming sessions were available through advance booking or walk-up requests on a first-come, first-served basis. Visitors and their pets also benefitted from a dog play area, a prize wheel, a photo wall and other surprises.

For more information on the tour including locations, hours and pet expert availability, or to sign up for a complimentary grooming session visit here.