Iconic PlayStation Characters Kick Off the UEFA Champions League in Spot from adam&eveDDB

Sony Interactive Entertainment has debuted a new series of UEFA Champions League sponsorship idents that will appear during televised UEFA Champions League matches beginning October 24th, 2023. 

This latest creative from adam&eveDDB continues to feature some of the most iconic franchise characters available on PlayStation 5 and celebrates the unpredictable drama of football and gaming. Ellie and Joel, from The Last of Us, race down the tunnel to deliver the match ball in time for kick off. Astro boosts his way to the center circle to collect the referee’s coin toss. God of War’s Kratos and Atreus are leading fans with a mighty blow of the Gjallarhorn. Spider-Men, Peter Parker and Miles Morales from Marvel’s Spider-Man 2 come to the rescue in Marvel’s New York, saving a jumbotron during a match’s decisive moment.