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Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

Inspiring GXBank Spot Makes Malaysians' Dreams a Reality

01/04/2024
Advertising Agency
Singapore, Singapore
255
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Heart warming campaign from VaynerMedia inspires Malaysians not to sit on their dreams

GXBank, Malaysia’s first digital bank, is partnering with contemporary creative and media agency VaynerMedia for a new heart warming campaign. Their mission? To inspire Malaysians not to sit on their dreams and enable them to make them a reality. 

“Many Malaysians remain underserved by traditional banking, limiting opportunities to pursue their goals and ambitions,” said Yeap Yan Han, head of marketing at GXBank. “At GXBank, driving economic empowerment and progress for every Malaysian is at the core of what we do. Through the use of technology and data, we can make financial services accessible, and affordable to everyone and drive positive financial behaviour in everyday moments. Ultimately, with money finally on your side, we hope to inspire Malaysians to take their first step towards their dreams. We are delighted to have a partner like VaynerMedia, who like us puts Malaysians at the heart of it all.”

With that insight, VaynerMedia conceptualised #SepoketImpian: A Pocketful of Dreams. At its core, the campaign envisions GXBank as the bank that resides in every Malaysian's pocket, easily accessible with a simple tap on a mobile device. Fuelling dreams and aspirations, the digital bank transcends physical barriers, enabling users to embark on their journey anytime, anywhere - a bank that makes dreams possible. 

"At VaynerMedia, everything we do is consumer-first, and that’s what GXBank is all about - putting Malaysians’ needs first. We believe in the transformative power of dreams and the pivotal role banking plays in making them a reality. This is reflected in our creative platform ‘A Pocketful of Dreams’,” said JY Lay, group creative director at VaynerMedia APAC. "Starting with our brand film that features the endearing character Johan (whose name means 'Champion' in Malay) to our always-on engagement on social media and multiple marketing touchpoints - everything focuses on Malaysians realising their dreams. We are proud to partner with GXBank, in not just reimagining banking, but also igniting a sense of hope and possibility within everyday Malaysians." 

GXBank boasts a host of consumer-first features such as: 

  • Opening an account within the app in minutes 
  • Earning daily interest in its savings account with no conditions and fees - Earning unlimited cashback* on all retail spending with the GXBank debit card - As part of its upcoming Raya campaign, users will enjoy an exclusive 5% p.a. daily interest* on their money in ‘Saving Pockets’ 

GXBank Malaysia launched #SepoketImpian: A Pocketful of Dreams on 19 March 2024, marking the beginning of a dynamic multimedia rollout spanning social media, digital platforms, out-of-home, and radio. 

Credits
Brand
Agency / Creative
Production
Music / Sound
Animation
Work from VaynerMedia APAC
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