Iris Tyres Travels Through Algeria in Cinematic Ad

Iris Tyres, the leading tyre manufacturer for the African continent, entrusted 2Horloges and Birth to launch its first communication campaign.

Led by a spectacular production by 2Horloges & Birth director Theo Gottlieb immerses us in the odyssey of a tyre, as if it were alive, which unfolds the breathtaking landscapes of Algeria, crossing the Sahara, the ruins of Timgad or the suburbs of Algiers.

Here, director Theo succeeds in delivering a kind of UFO that brilliantly combines the most sophisticated filming techniques and technological innovation to ensure the follow-up of the tyre.