Irish Industry Experts Invited onto the 2024 Effie Awards Europe Jury

The Institute of Advertising Practitioners in Ireland (IAPI) has announced that several distinguished Irish marketing leaders have been selected to serve on the jury for the prestigious 2024 Effie Awards Europe. This recognition marks the highest number of Irish professionals ever represented on an international Effie jury, underscoring the exceptional standard of expertise and innovation that Irish professionals contribute to the global advertising industry.

Effie Awards Europe, renowned for honouring the most effective and impactful marketing campaigns, will feature nearly 180 industry professionals from 25 European countries across this year's jury. 

Leading the 2024 Effie Europe jury as co-chairs are representatives from both the agency and client worlds: Harrison Steinhart, global strategy director at DDB Paris, and Iva Bennefeld-Stepanic, vice president marketing Central Europe | International at Mondelez. 

“The Effie Awards are such an important moment to reflect on, learn from and celebrate the best and most impactful marketing and advertising campaigns. They offer a behind-the-scenes insight into what really matters - original thinking and creativity that builds tangible brand and business value. I’m honoured to co-chair the Effie Awards Europe jury this year and can’t wait to get stuck into all the entries.” said Harrison.

The Irish representatives selected reflect the pinnacle of creative and strategic excellence within the industry. 

Irish Jury Members:

• Bairbre McGlade, creative director at TBWA\Ireland.
• Cara Chambers, chief marketing officer at C&C Group. 
• Ciara O’Meara, creative director at VCCP.
• Eimear Fitzmaurice, head of planning at Folk VML.
• Emer Fitzgerald, global strategy director and engagement lead at Droga5 Dublin.
• Linda O’Connell, marketing and communications manager at Breakthrough Cancer Research.
• Mark Brennan, marketing lead at Allianz Ireland. 
• Niamh Murphy, head of planning and behavioural science at Forsman & Bodenfors Dublin. 
• Niall Reynolds, advertising and marketing manager UK at Vodafone.
• Nichola Mullen, director of fundraising at Pieta. 
• Nicky Doran, strategic consultant
• Roisin Keown, CEO and executive creative director at The Brill Building.

Charley Stoney, CEO of IAPI, commented, “We are immensely proud to see such a great representation of Irish talent on the Effie Awards Europe jury. This recognition not only showcases the calibre of our professionals but also reinforces Ireland’s position on the global stage as a hub for creative and strategic excellence. Our jury members bring a wealth of experience and innovative thinking, and we are confident they will make significant contributions to recognising the best in marketing effectiveness. IAPI congratulates these outstanding professionals and looks forward to their contributions to the Effie Awards Europe jury.” 

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