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Jack Morton Launches New Intensive Course on Experiential Marketing for Aspiring Creatives

03/06/2024
Experiential Marketing
London, UK
88
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Camp Jack heads to London to introduce Open House, an epic two-week journey to explore creativity & brand experience

Global brand experience agency Jack Morton today announces Open House, a game changing two-week deep dive into the world of experiential marketing. The program is a new initiative tied to Jack Morton’s Camp Jack, which launched in 2020 and offers immersive and educational content for aspiring experiential marketers. Open House is a paid opportunity, and applications are open to anyone, regardless of experience or background.

Open House consists of multiple in person, hands-on workshops with Jack Morton’s top creative and strategy teams, to guide attendees through the maze of creative strategy, ideation, writing, drawing, designing, and content creation. The course will take place in Jack Morton’s London office, recently recognized, for the second year in a row, as one of Campaign's Best Places to Work.

Industry professionals will offer unique insights into the current landscape of experiential marketing, giving students the opportunity to work on real client briefs and immerse themselves in the world of brand experience. The curriculum will be delivered by award-winning teams behind notable projects such as the Desperados charity app, which donated money based on user dance activity, Nike’s touring club experience showcasing the power of sport, and the recent TikTok creator experience in Miami.

“Fresh perspectives invigorate creativity and broaden our horizons, which is why we crafted this program. Collaborating with diverse, vibrant team players expands our thinking and offers new ways to see the world. Introducing eager talent to brand experience through this intensive program felt like the perfect approach,” said Adrian Taylor, SVP, executive creative director and leader of Open House at Jack Morton in London.

Application information and additional details can be found here. The portal opens today and closes on June 17. The agency will select eight individuals to participate based on energy, enthusiasm, openness to learning, and creative energy versus skills. The course will begin on July 15 and end on July 26.

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