Jacob Trouba and His Mother Get Body Checked Against Cancer for AstraZeneca

Today marks the launch of how New York Rangers captain Jacob Trouba will be seen on TV in a new way as he stars in a national TV ad alongside his mother, Kristy Trouba, as the face of AstraZeneca’s Get Body Checked Against Cancer campaign in support of Hockey Fights Cancer, a joint initiative of the National Hockey League and National Hockey League Players’ Association. AstraZeneca is an official partner of Hockey Fights Cancer, which aims to educate and empower NHL fans and the hockey community with simple steps to help stay ahead of cancer. 

Jacob is one of the NHL’s leading defensemen, and he even makes his own body checked art (which makes a cameo in the commercial), but while body checking gives him an advantage on the ice, getting body checked for cancer has proved important in his mom’s life, helping her gain the ultimate defence off the ice. Together, the Trouba’s are encouraging everyone to talk with their doctor about their own risk factors to learn what cancer screenings are right for them. 

Partner agencies on the effort include Grey (creative), CMI Media Group (media planning and buying agency Across US paid media) and Omnicom Public Relations Group for communications.