JOJX Welcomes Sevasti Buford as New Executive Producer and Partner

JOJX, the production company renowned for its bold commercial and direct-to-brand content, announces the addition of Sevasti Buford as executive producer and partner. With an extensive background in representing and nurturing some of the industry’s top directing talent, Sevasti brings experience, strategic insight, and a fresh creative perspective to the leadership team.

At JOJX, Sevasti will focus on expanding the company’s client network, enhancing the directorial craft and fostering a partner mentality throughout the production process. She wants to leverage JOJX’s results-driven mindset and boutique talent roster to create work that resonates and stands out.

“What drew me to this role was the level of trust and shared vision I have with my partners, Joe Care and Jackson Morton,” Sevasti says. “We’ve supported each other for over a decade, even as competitors, and now, aligning our expertise feels like the perfect move forward. Our unified approach - with Joe’s production acumen, Jackson’s creative direction, and my background in sales and strategy - creates a well-balanced forward-thinking team that’s looking ahead. It’s been a joy to have fun in between the mental gymnastics that goes into a winning pitch!”

Sevasti’s appointment marks a significant step in JOJX’s evolution, particularly in its commitment to prioritising diversity and inclusion. As the first female partner at JOJX, she is already making strides in bringing more female talent to the forefront, with her first signing being the talented director Madeline Clayton.

Reflecting on her previous roles, Sevasti emphasises the importance of being a true creative resource and building long-term relationships based on mutual respect and trust. She joins JOJX from Stink Films, where she was Head of Sales for over six years and helped to cement the company’s reputation as a creative powerhouse. During her tenure at Stink, Sevasti played a pivotal role in the development and success of numerous acclaimed directors, including Traktor, the Fridman Sisters, and Felix Brady. Her eye for talent and commitment to fostering female representation both in front of and behind the camera has been a defining aspect of her career. 

Sevasti has been instrumental in introducing emerging directors like Loose, Felix Brady, and Douglas Bernardt to the US market, helping them gain traction and establish their voices within the industry. Her work has contributed to the winning of numerous awards, including multiple Cannes Lions, and she has played a key role in commissioning projects for high-profile clients like Apple, NBA, Squarespace and eBay.

“Sevi’s clients trust her implicitly, not just because she’s the best in the business, but because of her authenticity and grace she brings to every interaction. Her impeccable taste and unwavering work ethic make her a true asset and partner and her soft touch in sales turns every opportunity into a lasting relationship” says Joe, co-founder of JOJX. “Her track record in the industry is unparalleled, and her approach to director positioning and strategy aligns perfectly with our mission to produce progressive content that forges lasting connections between brands and viewers.”

“Sevi’s brings her extensive history of sales experience and talent for propelling creatives into culture-shifting forces to the role,” says Jackson, co-founder of JOJX. “Our synergy was sparked by a shared vision for the company’s creative evolution, and her impact on JOJX has been transformative. In just a month, she’s orchestrated the signing of two extraordinary directors, Radical Friend and Madeline Clayton. Her forward-thinking vision positions her not only as a leader at JOJX, but as a catalyst for shaping the company’s future presence in the industry.” 

"Sevasti’s arrival at JOJX marks an exciting new chapter for us," says Jackson, co-founder of JOJX. "Her passion for innovation and exceptional eye for talent means we can continue pushing the envelope while creating content that truly resonates with viewers. We’re not just enhancing our leadership; with Sevasti on board, I’m confident her influence will elevate our work and propel us to new heights.”

Sevasti is committed to driving JOJX forward by embracing new ideas, fostering talent growth, and maintaining a humanistic approach to creating content.

JOJX is excited to see the impact Sevasti will have as she continues to champion bold, innovative work that pushes the boundaries of traditional advertising.