JWT London & Mr Kipling Swap Halloween Sweets for Baked Treats

JWT London has deftly created a pair of ghoulish eyes, by simply cutting a Cherry Bakewell in half. The line reads ‘Trick or treating is better with cake.’

David Masterman, Creative Director at JWT London said “Cake makes for an exceedingly good Halloween".

The ad builds on the “Life is better with cake” work created by JWT London launched in August this year, which featured an imaginary pink elephant TV ad and the world’s first billboard made of cake.